2022-04-26 | NYSE: BALY | Press release


The long-term agreement includes mobile sports betting and a lounge at FirstEnergy Stadium, as well as branded free games

PROVIDENCE, RI, April 26, 2022 /PRNewswire/ — The Cleveland Browns and Bally’s Interactive, a division of Bally’s Corporation (NYSE: BALY), today announced a long-term partnership that includes various fan-focused elements and establishes the gaming leader as a partner team sports betting official. Pending appropriate licensing and regulatory approvals, the collaboration will be highlighted by a branded lounge at FirstEnergy Stadium, the launch of the Bally Bet Sportsbook mobile app in Ohio and free game opportunities for fans in the state.

“In addition to their incredible resources and expertise, Bally’s Interactive has the fan-mindset that is consistent with our purpose and essential to creating successful, fully integrated sports betting experiences, and we look forward to supporting Bally’s efforts to provide these innovative opportunities for Browns fans and all sports fans Ohio in the near future,” said the executive vice president and chief operating officer of Haslam Sports Group David Jenkins. “As we continue to work closely with our state’s sports betting regulators to ensure a responsible and timely launch, we are excited and confident that our partnership with Bally’s will ultimately deliver industry-leading benefits to fans throughout Cleveland and Ohio.”

Adi Dhandhania, Managing Director of North America for Bally’s Interactive, added: “We are delighted to partner with such a historic professional football franchise to secure access to the sports betting market in Ohio, and provide its fanbase with more ways to engage through our online gaming platforms. The Browns stadium and matchday atmosphere provides us with a great opportunity to showcase our Bally Bet Sportsbook app and Bally Play products in Ohio.”

The Browns and Bally are currently identifying the location and specific fan accommodation for the Bally-themed lounge at FirstEnergy Stadium, details of which will be finalized in the coming months. In accordance with all applicable regulations, Browns fans aged 21 and over will have the opportunity to enjoy an exciting pool sports betting experience in the new space on match days while watching the action on the pitch from all the league.

As the team’s designated sports betting operator, pending appropriate licensing and regulatory approvals, Bally’s will launch a mobile sports betting app allowing fans to place bets on sporting events anywhere in the world. the stadium and everywhere. Ohio. Additionally, the partnership will include a variety of fan engagement activations, including unique digital content and an engaging free prediction game, which will give registered users the opportunity to win special non-monetary, fan-themed promotional prizes. Browns.

More details on the partnership and fan activations will be available soon. Sports betting to be operational in Ohio by January 1, 2023the Browns and Bally’s are preparing to make all elements of the partnership fully available to fans on the first officially authorized date.

This partnership with the Browns marks the 18th state in which Bally’s would have access to the online sports betting market in the United States.

The Cleveland Browns and Bally’s Interactive remind all fans to bet responsibly. The National Problem Gambling Helpline (1-800-522-4700) is available 24 hours a day, 7 days a week and is completely confidential.

About Bally’s Interactive:

Bally’s Interactive is a business division of Bally’s Corporation (NYSE: BALY). Founded in 2021, Bally’s Interactive powers the company’s omnichannel platform, delivering an unparalleled ecosystem of products across the spectrum of sports betting, iGaming, free-to-play and everyday fantasy sports. Brands include online sportsbook Bally Bet, Bally Casino, popular daily fantasy sports app Monkey Knife Fight, free game provider SportCaller and fan engagement provider Telescope. Bally’s also owns and operates the famous AVP Beach Volleyball Professional Tour and Live at the Bike poker live stream. More information is available on ballys.com.

About the Cleveland Browns:

A member of the AFC North division of the National Football League, the Cleveland Browns are operated by Haslam Sports Group (HSG) and have long been among the most iconic and historic professional football clubs. Boasting eight league titles, 13 divisional championships and 17 members of the Pro Football Hall of Fame, the Browns were established in 1945 as the founding team of the All-America Football Conference (AAFC). The Browns played their inaugural season in 1946 and finished in first place in each of the league’s four years (1946-49). Cleveland was one of three AAFC teams selected to merge with the NFL in 1950 and appeared in the league title game in each of its first seven seasons, winning three of its four NFL championships overall ( 1950; 1954-55; 1964) during this sequence. The 17 members of the Browns’ Pro Football Hall of Fame, the sixth-most in the NFL, include the founder Paul Brownlegends Jim Brown, Otto Graham and Lou Grozaas well as Marion Motley and Bill Willistwo of the first African Americans who helped break down the racial barrier in professional sports in 1946. After relocating to Baltimore in 1995, Cleveland received an expansion franchise which returned to play in 1999, retaining all of the club’s history and its namesake. In 2012, Dee and Jimmy Haslam, CEO of Pilot Flying J, bought a majority stake in the Cleveland Browns. Their vision for the Browns is to build a consistently winning football team, take exceptional care of Browns fans, and be leaders in the Northeast Ohio community through the key areas of education, youth football, the First and Ten team volunteer movement. The Browns, led by head coach Kevin Stefanski and Executive Vice President of Football Operations and General Manager Andre Berryplay their home games at FirstEnergy Stadium in Downtown Cleveland.

Media Contact: Bally’s Interactive

Richard Goldman

Kekst CNC


[email protected]

Media Contact: Cleveland Browns

Rob McBurnett

Director of Community and Corporate Communications, Cleveland Browns


[email protected]

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