Generac Announces New Business Organization and Leadership Appointments


WAUKESHA, Wis., January 19, 2021 /PRNewswire/ — Generac Power Systems (NYSE: GNRC) has appointed three executives to new roles and implemented a new sales organization as part of its “Powering Our Future” strategy, the company announced today.

The new organization, called Energy Technology (ET), will be comprised of all Generac businesses whose primary focus is products or services related to energy storage and management products. This includes the company’s acquisitions of Pika Energy, Neurio Technologies and Enbala Power Networks as well as Generac’s existing connectivity business. Combining these teams into a single operating group will help position the Company as an emerging leader in the energy storage and management industry, while internally aligning business goals and priorities and accelerating the Company’s marketing efforts. In addition, the ET organization will serve as an operating platform for potential future acquisitions in the field of energy technologies.

Russ Minick will lead the new ET organization, with the title of President, Energy Technology. Under his leadership, the ET team will work with Generac’s business groups to deliver a wide range of clean energy products and services to end markets around the world. Minick will also retain his role as Chief Marketing Officer, leading the company’s corporate marketing strategy, as he has done since 2016.

Patrick Forsythe was appointed to the newly created position of Technical Director. In his new role, Forsythe will be responsible for integrating new and transformative technologies into Generac’s products and building a technical team to better support future technical product development needs. Forsythe has led Generac’s global engineering team since joining the company in 2015. His vast experience will be critical in creating market-defining technologies across the Generac product portfolio.

Steve Goran was appointed Chief Strategy Officer. This critical new position is responsible for quickly evaluating new business opportunities and ventures, while simultaneously formulating long-term strategy, while managing strategic planning and development efforts throughout the year within the society. Goran has over 30 years of experience with Generac, having held numerous positions within the organization.

“The creation of the Energy Technology organization and these three new roles demonstrates our commitment to leading the energy management industry of the future,” said Aaron JagdfeldChairman and CEO of Generac. “Along with the Board, I congratulate Steve, Patrick and Russ on their new leadership roles and look forward to the continued growth they will help us achieve.”

MEDIA CONTACT: Ashley Kast: [email protected] | 608-633-2404

About Generac

Generac Power Systems, Inc. (NYSE: GNRC) is a leading global provider of solar energy storage products, systems, power tools and systems for standby power and prime power. In 1959, our founder set out to design, engineer and manufacture the first affordable standby generator. More than 60 years later, this dedication to innovation, durability and excellence has allowed the company to extend its portfolio of cutting-edge products into homes and small businesses, on job sites and in industrial and mobile applications around the world. Generac offers single engine primary and standby power systems up to 2 MW and parallel solutions up to 100 MW, and uses a variety of fuel sources to meet our customers’ power needs. Generac hosts Power Outage Central, the definitive source of US power outage data, at For more information about Generac and its products and services, visit

SOURCE Generac Power Systems, Inc.

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