Great things are happening for the organization of businesses in the old town of Clovis


Photo taken next to Sassano’s menswear looking south towards Fifth and Pollasky in the old town of Clovis. (Photo CR)

BOOT is a non-profit organization that provides its members and the community with proactive leadership to improve the regional quality of life. BOOT strives to promote and enhance the activities of the old town of Clovis.

BOOT is primarily supported by the dedication of member merchants and the revenue generated by hosting several signature events throughout the year. These events include activities like the Wine Walk, One Enchanted Evening, Farmers Market, Vintage Market, and Craft Beer Crawl.

Some benefits of being a BOOT member consist of advertising, direct representation, profile on the BOOT website, as well as monthly meetings.

Heather Frantzich, Executive Director of BOOT (Photo provided)

Heather Frantzich is the Executive Director of BOOT and has brought a new sense of leadership and purpose to the organization. Frantzich’s roots in Clovis run deep as she was born and raised here and has a passion for the Clovis way of life. Frantzich started this role in May and considers it the role of his dreams.

Being a businesswoman means a lot to Frantzich. “It’s all about a work ethic and I see that as the passion and love I have for this community,” says Frantzich, “The gratification that I get here at BOOT is something that I don’t have. never known in my entire professional career. “

Something new that BOOT will be implementing over the next week are the Old Town Clovis gift cards that can be used at BOOT member businesses Frantzich also says 2022 is looking bright and is confident in the direction that is going. these companies with the help of BOOT

“A lot of surprises and new things are happening in 2022, it’s a lot of work and organization but it’s self-satisfaction and I only see great things for BOOT in the years to come”, said Frantizch .

To learn more about how your business can become a BOOT member, visit for more information.


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