Hakuhodo Launches Integrated Media Organization Hakuhodo International Media Taiwan (HIMT) in Taiwan – Campaign Brief Asia

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Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce the launch of Hakuhodo International Media Taiwan (HIMT), a horizontal organization specializing in integrated media business that will mobilize Taiwan Hakuhodo Group’s media solutions functions. and the Growww group.

In recent years, integrated solution services, including specialized media planning and advanced digital marketing, have become essential in the Taiwanese market due to rapid changes in the business environment, mainly due to diversification and digitalization. medias.

The newly launched HIMT, led by Chairman Vince Cheng, will bring together the media functions of full-service media agencies with an established track record of excellent customer relationships in the market, including Taiwan Hakuhodo Group’s Hakuhodo Zeta and 2008 Media of the Growww group. , as well as the media functions of Hakuhodo Group digital marketing agencies DY DAC Taiwan, MESh+ and Unisurf. As a new media organization in Taiwan, HIMT will provide media-focused solutions for the various challenges customers face today, including media planning, media buying, digital marketing, data solutions and marketing technology solutions.

HIMT also plans to leverage data and new marketing tools that merge media and technology into integrated media solution offerings, from systematic and scientific media planning to integrated cross-media solutions, such as TV and digital.

Taiwan Hakuhodo Group and Growww Group are committed to combining their strengths to create synergies and further contribute to their customers’ businesses.

In 2020, Hakuhodo acquired a majority stake in Growww Group, making it a consolidated subsidiary.


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