Local business organization wins $600,000 grant to revitalize Roosevelt Avenue in Corona


Corona Plaza at 103rd St. and Roosevelt Ave. underwent a major overhaul in 2018 (Picture: Queens Post)

December 2, 2020 By Michael Dorgan

The Queens Economic Development Corporation has received a $600,000 grant to help revitalize and grow small businesses along Roosevelt Avenue in Corona.

The nonprofit organization announced Monday that it has received funding from New York’s Department of Small Business Services (SBS) to support businesses and vendors along Roosevelt Avenue between Junction Boulevard and 114and Street.

CEQD will provide technical assistance to local traders over the next three years to help businesses adapt to changes in the economy.

Training webinars, advice and business support for new entrepreneurs will be provided along with resources related to COVID-19.

The grant will also be used to make the corridor more inviting for residents and tourists, thereby promoting commerce in the region.

SBS Commissioner Jonnel Doris said the grant comes at a time when communities of color have been hit hard by the COVID-19 economic crisis. Corona is one of New York’s most diverse neighborhoods.

“COVID-19 has had a devastating effect on our Black, Asian and Latinx communities and it’s important that we provide the resources they need to recover,” Doris said. “These initiatives will help revitalize our trade corridors and bring them back stronger than ever. »

CEQD hired Sam Massol to oversee the initiative. (Image, CEQD)

This subsidy is part of the city’s “Quartier 360°” plan, which aims to make the commercial districts of the five boroughs more attractive. The initiative also helps local business owners improve their storefronts by providing funds for signs, awnings and lights.

CEQD has hired Sam Massol to oversee the Corona program.

Massol, who founded nonprofits Astoria Green and BridgeRoot, will analyze the various businesses along the corridor, then develop a revitalization plan to help merchants.

QEDC also hired Latin Women In Action and the Street Vendor Project as contractors to help redecorate the neighborhood and help local workers.

Latin Women In Action, a nonprofit group, will lead cleanliness and beautification programs while the Street Vendor Project, which represents thousands of vendors across the city, will be tasked with helping vendors develop skills commercial.

QEDC said this could lead to sellers opening physical stores in the future.

The street vendors project also plans to run a space creation campaign to create quality and attractive spaces for vendors.

Correction of December 3, 2020: A previous version of this article mentioned the $4 million grant. This was reported in error. The exact amount of the grant awarded by the QEDC is $600,000.



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