Picnic project wins provincial accolades from Langley – Aldergrove Star business organization

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A picnic program that sprang up during COVID, and consequently helped feed the hungry in Langley, has won two provincial industry awards for a local business association.

Recognizing the impact of the pandemic on local restaurants, the Downtown Langley Business Association (DLBA) created its Pick Up Picnic project to improve the take-out experience for customers by adding value through bags, contests and live entertainment.

Simultaneously, the program also boosted business for participating restaurants through an extensive marketing campaign and raised funds for a local food bank.

It’s this grassroots initiative that was recognized last week at the Best in the West awards for BC’s business improvement areas, said DLBA Board Chair Carole Ward.

“Receiving two of the highest awards obtainable for our Pick Up Picnic project was a true testament to its value to our restaurants during a very difficult time,” Ward said.

Customers were encouraged to order takeout and then visit one of the many beautiful parks and plazas located in Langley City to enjoy their picnic in a safe, outdoor environment, she explained. .

READ MORE: Downtown Langley contest designed to benefit local restaurants

This project was supported by marketing materials for print, online, radio and newspaper ads, and they ran a creative social media campaign featuring foodie community influencers and bloggers, as well than a hashtag contest with prizes.

“An unbiased judging panel recognized, in the two distinct categories of Community Events and Programming and Partnerships, the success of this program and what it has brought to our business community,” Ward said.

There was an “incredible response” from the community and they exceeded attendance targets for restaurant registration and Pick Up Picnic loot bag distribution, said DLBA executive director Teri James.

Feedback from participating restaurants has been positive and focused on appreciating the new customers the project has brought to their establishments, she said.

“We were really lucky to have Envision Financial, a division of First West Credit Union, join us as a sponsor. Along with a much-appreciated financial contribution to the project, they’ve also pledged to donate $5 for every picnic sold, with all proceeds going to a local Langley food bank as part of their charity program. donations, The Full Cupboard,” James explained. .

“We saw tremendous community value in this venture, and as a result, the DLBA matched their generous donation for a total of $5,200 to Sources Langley Food Bank.”

Sources Langley serves individuals and families who live on low income in the Langley area (defined as 0 Avenue to the Fraser River, East of 196th Street and West of 276th Street) and are eligible to receive food bank services.

RELATED: Sources Langley Food Bank Announces Additional Distribution Day

“Recognition of a great project was exhilarating,” said James. “But it’s really the involvement of the restaurants and the support of the amazing people in this community that has brought it all together.”

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