YES Bank on Saturday announced its partnership with SellerApp, a seller-centric intelligence platform, to facilitate the adoption of Open Network Digital Commerce (ONDC) among the seller segment of its customer base and help them grow their customer footprint. digital trade. Aiming to promote open networks for the exchange of all kinds of goods and services over digital or electronic networks, ONDC is a strategic initiative to democratize the entire digital commerce space.
T Koshy, MD and CEO, ONDC said, “This innovative initiative by YES BANK to enable its business customers to become part of ONDC through their strategic alliance with SellerApp, which is one of the first participants in the network, is very encouraging. This is a great example of YES Bank creating a diversified business model to integrate into an open network. I’m sure this model will evolve to be a boon to improve market access for their enterprise customers, especially small and medium sized businesses going online for the first time. »
Prashant Kumar, MD and CEO of YES Bank, said, “We are delighted to enable our corporate clients to be part of the ONDC strategic network, which aims to democratize the digital commerce space and empower businesses. This association will allow us to have a positive impact on the commercial dynamics of our SMEs, MSMEs and other corporate clients in India and Bharat. We believe this partnership model with SellerApp complements our Technology-First ART (Alliances, Relationship & Technology) approach and that this synergy will benefit our customers with better data insights and broader market access by shifting from a platform-centric model to an open model. network model.
Brij Purohit, co-founder of SellerApp.com, said, “Just because of the huge diversity and size of the market we have, any digital revolution in India has had an impact, as seen in the case of UPI or Aadhar. The way we see ONDC taking shape, this is going to revolutionize the way commerce is done today in India and it is our privilege to partner with YES Bank on this journey. »